B2B marketing has the special difficulty of typically dealing with long and intricate sales cycles. These can be brought on by a range of factors, such as the requirement for several decision makers, the high worth of the products or services being offered, and the requirement for thorough research study and factor to consider prior to making a pur… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other truths about modern-day B2B marketing. We talk about exactly how the purchasing journey is currently totally fragmented and the way that community structure can help online marketers take back control of the disco… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing journey is now completely fragmented and the way that neighborhood building can help marketing experts retake control … Read More